OUR VISION

A World of Happiness and Kindness

We believe in people, technology and society. We believe we all can contribute to our vision, together. We believe we all can make that choice and — together we can make a difference for the many.

LIVE WELL · HAPPINESS · KINDNESS

Change for the better, starting with how we live.

Lifestyle and leadership are the same subject, lead your life. This is what decades of living, working and raising a family around the world taught us — and the vision of the future we are trying to help build together with others.

LIVE WELL - FOLLOW ALONG 80K COMMUNITY

Around the World

Places that formed us.

Europe

Our roots are from Scandinavia and Sweden. Here’s where the house and our lives began: Close to the sea, forests, winters and a culture of fairness, happiness and kindness. We are living our roots, enriched by the many people and experiences from around the world. Thank you.

The United States

From our time living on historic ground where the United States once was born, to traveling across the country many times meeting amazing people and experiences. We came with Scandinavian roots accelerated by the land of the free and the home of the brave. Thank you.

Asia-Pacific

Our Scandinavian roots and heritage bonded warmly and heartfully with the land of the rising sun — amazing Japan and all the extraordinary people we met in Tokyo and beyond. Time in Thailand shaped our minds with kindness and lifelong connections with people from all over the world. Thank you.

Next Destinations

Always in the planning, to be in the making. Thank you in advance.

Inspiration

Feel good, have fun and be kind.

I

Live Well

Your life lives in your body, in your mind and in togetherness with others. Keep that in mind and live well together with others. Your life is a rotating adventure in the big Universe. Our time on this rotating planet is limited – Live Well.

II

Happiness

Happy Happiness Everyone! Find your happiness, keep it, make more of it - and share it with others. Be good at receiving happy happiness from others. Take it, make good use of it, let it fuel your happiness. It’s a journey and lifestyle, we know. Happy to help anytime.

III

Kindness

Kindness is a human behaviour. We choose kindness for ourselves and share to others. Do it – today, tomorrow, forever. Make it you, make it a culture, and help scale it together with others, for others. Be bold, be you, be kind.

Lifestyle as a Service

A practice, quietly held — for you and yours.

We help individuals, families and executive teams live and lead well — discreetly, personally and over time. Not a programme, but a companionship in the everyday choices that shape a life worth following.

Personal Wellbeing

Rhythm, health and rest built around a demanding calendar — so energy lasts the decades, not the quarter.

Family & Togetherness

Time, traditions and conversations that keep a family close while life moves across countries and roles.

Executive Life Design

Aligning how you live with how you lead: priorities, boundaries and the calendar that follows them.

Living Abroad

Practical and human support for relocation and international life — culture, community and belonging.

Kindness Culture

Bringing happiness and kindness into teams and organisations as a lived standard, not a slogan.

Companionship Over Time

A trusted, confidential dialogue you can return to — quarterly, yearly, or whenever life turns.

We help you beyond, you.

Join in and level up with a personal life coach and trainer online. You get full access to our app with your own personalised training and meal plan, as well as full support and coaching. By creating healthy habits that suit you, we work together so you reach your goals — sprinkled with happiness and kindness. You will be our priority, and we will make it fun.

Live Well With Apell is inspiration for life — your life.

Live Well With Apell — online coaching

Booking

Begin with a private and trusted conversation.

Let us begin with a casual initial dialogue for introductions.

Book 30 Min Free Consultation

Service Request

How can we help?

Share a short brief and we will respond within two business days.

Or write directly: info@apellinternational.com