PEOPLE · TECHNOLOGY· SOCIETY
We help others succeed.
Our Story
Apell International began as an idea within our family — and then we realised it. What started as one family and a handful of thoughtful ideas about helping and creating value for others became a firm, built together. Over three decades, our way of living has inspired people cheering us on from the sidelines and others following our steps beyond borders and comfort zones — carried by a conviction that leadership is a way of living rather than a title held at work.
For thirty years we have travelled, lived and worked across the United States, Europe and Asia-Pacific, enriched by the people we met and shaped by the situations we came through. It helped formed our values in life and how we live and work — plainly, patiently, with genuine integrity and trust — with happiness and kindness alongside them.
With three decades of professional experience behind it, our idea grew into a firm and group centred on executive consulting and advisory, venture building, and an inspirational way of living — meaningful change for the better of people, technology and society.
We envision a world of kindness, happiness and togetherness — people, technology and society — where change is for the better for the many. Our mission is simple and genuine: We help others succeed — leaders, businesses and people — grow well, commercially, and as human beings, meaningfully, together.
Core Values
I
We embrace and believe in people who make a meaningful difference for others. Our world was built, formed and carefully handed down by those before us, for us to use and care for. It is an invaluable legacy in every second of our lives, and in each of them there is much to be grateful for. We believe people can shape a beautiful future as a legacy for the generations to come — together.
II
We embrace and believe in technology that serves humanity, prioritising meaningful outcomes that uplift individuals and unite communities. We see innovation as a bridge to create new value — an instrument to amplify human potential and foster lasting connection across places. We use the word meaningful often, simply because it is meaningful. Technology must be developed responsibly, to create meaningful value for the many, for society and our planet.
III
We embrace and believe in the enduring strength of societies built on kindness, happiness, integrity and shared purpose. Our commitment is to contribute and help foster environments where diversity thrives and where collective progress creates a lasting, meaningful impact for the many. We believe in inspiring and bringing out the best in the many, so that they in turn inspire the rest to help shape the future for all.
THIS IS US
FOUNDER & CEO | EXECUTIVE ADVISORY
Three decades of leading and architecting the future of business, technology and society across the United States, Europe and Asia-Pacific. Advanced air mobility and flying cars, helped launch an $800M venture fund, closed more than $550M in cross-border M&A, and built the business ecosystem for an innovation city created from zero — Toyota Woven City. Be bold, be a better you, you can do it.
A FEW WORDS →FOUNDER | FINANCE & BUSINESS DEVELOPMENT
Long professional experience in finance, banking and passionate about making good things for people – helps with finance, business development and setting the values framework, direction and long horizon we hold ourselves to. Inspire others to go beyond daily life, and advocate for creating a better future for all.
FOUNDER | LIFESTYLE & MARKETING
Global lifestyle entrepreneur and second generation participants through the family council. Leading online lifestyle coaching communities inspiring and helping others reach better insights, health and grow personal development journeys. Helping businesses win on social media through marketing and partnerships services — Life inspiration for the many.
FOUNDER | STRATEGY & BUSINESS DEVELOPMENT
Experienced in finance, strategy and business development, and a second generation participant in the family firm. Currently studying a Master of Science in International Business and Trade programme while helping with strategy, business development and accounting. Passionate about the fashion business and to inspire others to better health, wellbeing and happiness.
Divisions
01
Executive Advisory & Interim Leadership
C-suite counsel and interim executives for boards, founders and family principals navigating growth, governance and cross-border complexity.
02
Brand & Venture Studio
We help build ventures and brands from first principle to market — connections to capital, operators and creative direction under one roof.
03
Global Innovation & Ecosystems
From ideation to scaled business impact: growth acceleration planning, transformation execution and ecosystem partnerships.
04
Marketing, Branding & Partnerships
Social-first marketing, brand architecture and partnership development for houses that must be understood before they are chosen.
05
LIVE WELL · HAPPINESS · KINDNESS
Inspiration for change for the better — a life practice shaped by decades of living, working and raising a family around the world.
Press & News
FAQ
Our Grand Vision — A World of Happiness and Kindness. A world where people, technology and society move forward together — and change is meaningful — for the better for the many.
Apell International is about People, Technology and Society. We are a family venture and group - A Boutique Service House. We are in business holding and operating across five service lines. We work exclusively with small number of clients each year through those lines. Our brand and deliveries are built on trust, relationships and valuable outcomes. We are very simple to work with, and we help our clients succeed, transform and grow - that is our mission.
Both. Advisory and interim leadership are delivered through /advisory; ownership positions and new company creation sit with /venturing. We operate connected with a global networks of expertise and services. If we need, we bring in and collaborate with the right solutions to solve our customers needs and supports to succeed.
With a conversation. We scope a short diagnostic before any mandate, so both sides can judge fit before commitments are made. Let's first have a casual conversation for introductions and to get to know each other. We are humans, and prefer human-first interactions.
Principal office in Sweden, with active mandates across the United States, Europe and Asia-Pacific where our global connections and relationships are strong.
That is very easy. Write to us at info@apellinternational.com and we will come back to you personally. You are also welcome to follow and connect with us on LinkedIn. We always look forward to hearing from you around the clock.
STAY CLOSE WITH US
Occasional notes on people, technology and society — leadership, venture building and a way of living. No noise, no selling.
Contact Us
Write to us directly or send a short enquiry and we will respond within two business days. Apell International, Sweden.
Or write directly: info@apellinternational.com